OptikIce OldRich® Concept

The OptikIce OldRich® concept is designed for an audience that appreciates premium craft beer and wants a memorable visual draft experience. This concept elevates the “draft theater” to a higher level, offering customers a clear view of each craft beer on display.

The tap dispenser with a glass window and UV filter personalizes each product and literally changes the way beer is perceived. Transparent, authentic, and direct, OptikIce OldRich® turns serving into a spectacular moment.

OptikIce OldRich® stands for honesty and quality — a concept that places the spotlight exactly where it belongs: on good beer.