OptikIce OldRich Concept

The OptikIce OldRich concept is designed for consumers who appreciate premium craft beer and want a memorable visual experience at the draft. This concept elevates the “draft theatre” to a higher level, giving customers a clear view of each craft beer on display.

The dispenser with a glass window and UV filter personalizes each product and literally changes the way the beer is perceived. Transparent, authentic, and direct, OptikIce OldRich turns serving into a spectacular moment.

OptikIce OldRich stands for honesty and quality — a concept that puts the spotlight exactly where it belongs: on great beer.